Donor Relations Posted May 5, 2015 by Allison Gauss

What Makes a Good Thank You?

All thank yous are not the same. While well-intended, many thank yous sent to donors fail to evoke the emotion and passion that motivate people to support your cause.   And that is your ultimate goal—to make donors feel something upon reading your message. The trouble is that donors know nonprofit organizations send thousands of these messages every year. They know you have form letters and templates to manage all these communications. This is why you must pay special attention to several important aspects of your thank you message.   It’s not enough to simply acknowledge a gift. You have to show your supporters that their help matters and you truly appre ... continue reading
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