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Donor Relations, Nonprofit Marketing Posted October 30, 2014 by Elizabeth Chung

A Short Story: Turning Third-Party Donors into Loyal Supporters of Your Cause

Amy was scrolling through her Facebook feed when she saw Matt’s update:   “Instead of asking for gifts this year, I’m pledging my 25th birthday to bring clean water to people in need. Please check out my StellarOrg campaign!”   Matt and Amy had been friends since the third grade. She’d come to school one day with a fresh bowl cut her mom had given her, and Matt walked into class with the same haircut – also crafted by his mother. That had been the start to a long friendship, one that now motivated Amy to quickly click on his Facebook link.   ... continue reading
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