Email Marketing for Nonprofits, Fundraising, Fundraising Strategy, Nonprofit Marketing Posted November 22, 2014 by Elizabeth Chung

Our Year-End Fundraising Appeal Was a Hit – Can We Repeat It?

When it comes to year-end fundraising, nonprofits fix their end-of-year appeal as a top priority. Every holiday season, they invest the time and effort to craft an effective ask that stands out and inspires donations. Any organization that has been around knows this is no small task.   So when a year-end appeal hits one out of the park, we know what nonprofit professionals might be thinking:   Our end-of-year appeal was successful. Can we repeat it year over year?   The short answer: No.   No matter how successful your individual appeals are, it’s a poor practice to resend the same exact message to your supporters. Repeating the same ... continue reading
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