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Fundraising Posted March 2, 2015 by Elizabeth Chung

How to Create Donor Personas: Step One

You may have the best fundraising campaign idea, but it won’t get off the ground unless you can talk about it effectively. In order to do that, you have to know who you’re talking to.   This means your fundraising success relies on a solid understanding of your current and potential donor base. After all, it’s difficult to initiate a meaningful conversation when you don’t know your audience. Knowing your supporters and what inspires them to get involved is critical to building successful fundraising and engagement strategies.   That’s where donor personas come in. What Are Donor Personas?   Donor personas are archetypes of your ideal ... continue reading
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