Improve Donor Engagement by Telling the Whole Story

By now, social impact organizations should understand the importance of two elements of nonprofit fundraising: 1) storytelling, and 2) demonstrating their impact in the field. Merging these two ingredients can engage your audience, compel people to action, and offer proof of your organization’s programs.   After a project is completed, most nonprofits offer at least a blog post, video or photo collection to tell the story of their finished work. But your storytelling doesn’t have to start with the ending. You can pull your audience into your narrative well beforehand: by broadcasting your events or projects as live impact stories.   In other words, if y ... continue reading
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